MacroWikinomics Rebooting Business and the World is a follow up on the book Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D.Williams. The book explores the concepts of mass collaboration leading to mass production but on the digital platform. In 2006 the boundaries on cyber space and the importance of social media was still establishing itself. In 2010 it was vitally clear that we were in the midst of a digital revolution. Macrowikinomics explains how the 5 principles of 1) Collaboration 2) Openness 3) Sharing 4) Integrity and 5) Interdependence can all work towards changing how all industries function. It is not just about social media being a space for social marketing through technology. It is how the internet through thinking outside the box, sharing resources, understanding that by allowing to be open to other people’s ideas and exchanging skills many sectors of the world we live in can change for the better.
Our World needs to be fixed. History has to repeat itself and usually a revolution happens when knowledge and circumstances allow people to wakeup and take action. Feudalism got revolutionized due to the printing press and the coming together of people and sharing their resources. Accepting interdependence and good faith allowed changes to happen. The internet is our new printing press. We are in the era of network intelligence where technology as conditioned us to be faster, smarter and more skilled than we had even imagined.
An example of how powerful the theory of MacroWiknomics is Ushahidi: A crowd sourcing tool used in wars, elections & natural disasters- created by the use of internet, and inadvertently has helped millions of people worldwide. What started off as a simple crisis -mapping site evolved into an online social media platform to help and empower people in protecting health and much more.
PS: it was put together in a few days without the use of government funds! http://www.ushahidi.com/
The evolution of the traditional printing from newspapers to online papers as well as online marketing is inadvertently applying the 5 principles. It is not to say that this will created a movement right away but it is food for thought in taking steps to be the change that we want. Another example is the Linux open software network- it has taken years to get where it is today but there was the principle of integrity and the willingness to want to create a world which is not broken. The traditional model of command and control is failing Largely due to the global awareness that’s at our finger tips today. The authors take these principles and attempt to breathe fresh air into problems such as health care, climate change and government.
The role of community and coming together will be the building foundation while using the 5 applications to change how things are today. Occupy Wall Street movement was a hint of how people are feeling, and coursea https://www.coursera.org/ is another example of open network sharing platform.
There is definitely a movement taking place- and as much as it may feel its a giant boulder to move, its really a matter of starting with various size rocks and moving it around. It’s going to be upon each one of us to join in, but inevitably we cant escape from.
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xoxo R!
Pearls & Sequence 