In honor or Internationl Woman’s Day on March 8th, I had the opportunity to interview a woman entrepreneur, Jennifer Anne Cardone, who is owner of The Nutopia Holistic Center in LaSalle, Quebec.
The center offers Holistic Therapeutic Massage, Jade Stone Massage, Foot Reflexology & Foot Care, Reiki Energy Therapy and Therapeutic Touch Crystal Healing. A very interesting and relaxing way of life.
Here is the interview:
1)Jennifer, what is it that you do and how long have you been doing it?
I am a holistic practitioner who uses a variety of different modalities such as therapeutic massage, foot reflexology, reiki, sound healing, aromatherapy, bach flower remedies, and crystal healing. I’ve been in the field since 2008, officially opening my business – NUTOPIA holistic center in October of 2010.
Being a holistic practitioner I take the whole person into account, not just the symptoms. I work on all levels of being – physical, emotional, mental and energetic/spiritual, specializing in women’s issues.
2) What made you decide to approach entrepreneurship?
First off I wanted to be able to help people in a more personal way & connect with them on a deeper level. I also wanted to satisfy my need for creativity and freedom by being my own boss.
3) What are some of the obstacles you have had to overcome?
The biggest challenge would have to be establishing myself in my field, getting known & building a stable clientele as well as growing that clientele. Marketing one’s self is a difficult task, especially for someone such as myself who isn’t used to “selling” or boasting about my abilities.
I find that just speaking truthfully about what I do seems to work just fine
With the type of work I do you really need to connect with people & some you just don’t connect with & that’s ok. It’s really getting to know who your ideal clientele is and homing in on them to get your message across.
If it’s meant to be, they’ll come.
4) What is your goal?
My goal is to share my knowledge with those who want to know more.
I always tell my clients that I’m not the one who’s “fixing” them; I just hold the flashlight so they can find their way. By holding space for others and allowing them to come to their own realizations is the most satisfying achievement I could ask for.
5) What would you advise other women trying to start up a business?
Be patient! It’s not going to happen overnight, but it will happen. The adage was a start up takes about 3-5 years to get off the ground, it’s now more like 5-7 years. So if you’re willing to put in the time it will pay off. Networking is a great way to get out there & get yourself known – there are plenty of groups on facebook & meet-up. Also depending what type of business you’re looking into there are also fellow colleagues and support in the form of former instructors or mentors. LOVE what you do – follow your passion & you’ll never go wrong!
Thank you Jennifer and continued success!
You can visit the Nutopia Holistic Center facebook page.
Why not share your story with us? We would love to hear from you.
written by Claudia Belair
xoxoR